Bandz N’ Showz
Streamling the Show
Promotion Process
Musicians and Promoters Have Trouble Driving Fan Turnout to Shows...
When trying to log tour dates users (musicians, managers, etc…) have trouble keeping track of all the sites they need to post tour dates to and often have to redundantly
re-post information on many sites. We would like to explore ways to streamline the process by saving users time and frustration by developing a new platform.
This Section //
Systhesis
What we tackled:
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Affinity Mapping
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Empathy Mapping
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Our Personas
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How Might We
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Solution Idea Brainstorming
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Our User Stories
1. Affinity Mapping // Synthesis
Mapping
Our Results
We disseminated user interview insights into sub-categories to create an affinity map.
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Number of shows per month
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Hours you spend promoting each show
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Where do you reach fans
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What devices do you use
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Who is in charge of posting show listings
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Ways to make it better
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Pain Points
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End Game
Leading With Empathy
Using our insights from the affinity
map we broke out user base out
into three categories for our
empathy map.
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The Local Rocker
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The Road Warrior
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The Promoter
2. Empathy Mapping // Synthesis
Some of the key insights we
wanted to gather were:
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What they said
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What they heard
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Any Pain and Gains
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What they thought
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What they see
3. Our Personas // Synthesis
Creating Our
Personas
Who in the rocker are we targeting
Check out our three personas
Primary
Sam Evergreen // The Local Rocker
Secondary
Chet Slick // The Promoter
Joan Lightning // The Road Warrior
How
Might We Questions
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How might we use data to drive fan insights from event listings?
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How might we connect better with technology (google calendar,
spreadsheets, etc.) bands are currently using?
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How might we make creating events on mobile easier to use?
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How might we aggregate current listing platforms to post show listings all under one hub?
4. How Might We // Synthesis
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How might we combine the digital and analog ways of promotion to work together better (word of mouth, postcards, flyers, social, etc.)?
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How might we create event listings that fans do not miss or forget about?
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How might we minimize the amount of time it takes to create and post listing to relevant sites?
5. Solution Video // Synthesis
Our Design
Evolution
The Ideation Process
I wanted to film my ideation process so I set up a custom camera rig to track it so you could see top down what I was thinking along the way! In this process I went over my how might we questions we stated in the section above and talked through some sketches I was able to brainstorm around them.
5. User Stories // Synthesis
Our
Stories
We created a number of user stories and ranked which ones to prioritize for our MVP (Minimum Viable Product).
Feel free to check out the PDF to the left.