Bandz N’ Showz
Streamling the Show
Promotion Process
Musicians and Promoters Have Trouble Driving Fan Turnout to Shows...
When trying to log tour dates users (musicians, managers, etc…) have trouble keeping track of all the sites they need to post tour dates to and often have to redundantly
re-post information on many sites. We would like to explore ways to streamline the process by saving users time and frustration by developing a new platform.
Test
Test: What we tackled:
1. Our Test Plan // 2. Round One Testing // 3. Round One Results
4. Design Modifications // 5. Round Two Testing
1. Our Test Plan // Test
Creating Our
Testing Plan
Before we stared testing our users
we wanted to create a solid game plan.
​
Explore the PDF on the right
to review the full plan.
2. Round One Testing // Test
Round One Testing Process
We interviewed six people that fit into the app's target demographics as moderated remote testing via zoom.
This was combined with insights from five unmoderated TryMiUi user testers to get an even more in depth look at the platform and how to improve our design.
3. Round One Results // Test
Round One Results
Insights We Are Looking to Gain:
-
Over First Impression - How would a first time user engage with the site what does it do?
-
Is the onboarding flow easy for users to engage with and understand?
-
Are users able to create a new show from scratch?
-
Are users able to set up a promotion plan that is tailored to their needs?
-
Can users add other administrators to their event?
You can review the full results here:
Top Findings
Problem
Solution
“Booking Magic” and “One Free Show” Language is confusing since we currently
do more promotion than booking.
-
Change home page language
from “Booking” to “Promotion”.
-
Maybe add a booking side to
the platform (down the road).
-
Explain “One Free Show” better say something like “Promote One Show Per Month”.
Sign In page should include language
for new users to create an account
-
Add a create new account link to the sign in/login landing page (this is standard on most sites).
-
Make clickable area in prototype larger
(it tripped some folks up)
All users wanted
the free option.
-
We changed the question we asked to assume they had budget. We are testing the paid option at this point, so it did not make sense to get caught up on the free option. Assume most users will most likely try the free option first but we are testing billing.
Progress bar during onboarding to keep
users engaged and/or make the skip
button more prominent.
-
Add progress bar to onboarding
-
Add profile status to home page
to get users to add to profile
-
Make the skip to dashboard button
more prominent.
4. Design Modifications // Test
Our Key Adjustments
Before
After
Home Page
​
1. Changed Language to be more clear about product offering.
Our service focuses more on Promotion/Fan Turnout and is not a booking platform (AKA Sonicbids).
​
"One Stop for Booking Magic" is now "One Stop for Gig Promo Magic".
Before
After
Pricing
​
1. Added Progress Bar
​
2. Reinforced promotion feature language.
​
3. Made Sure to keep the free option since we assume most users will try this first.
Before
After
Login
​
1. Added a call to action for new users. A lot of new folks went straight to this page in testing so we want to make sure there was an option for them to create a new accoutn here.
Before
After
Connect Accounts
​
1. Added Progress Bar
​
2. Included a "skip for now" option to opt out of this section and go directly to the dashboard. Some users wanted to test things out before they commited the time to connecting all their accounts.
Before
After
Dashboard
​
1. Added profile strength icon to encourage users to fully complete their profile.
​
2. Highlighted the Create Show option since that is our key feature.
​
3. Improved the way we display shows to include a call out to any shows you just added up top, then list upcoming shows by date order.
​
4. Changed language from "Show Invites" which people found confusing to "Pending gig requests". Also added a notation to draw attention to the pending gig requests using an new mail type of icon.
Before
After
Promo Wix
​
1. Broke on page into two pages. Users for there was too much going on here and it was confusing.
​
2. Added enhanced admin feature and clarity. Users can now see who they asked to be an admin on their show. We used Facebook as inspiration since most folks are familiar with that concept.
​
3. Made the show promo page more expansive with more options as to which connected accounts you are using when.
​
4. Included some plus up paid features on this page, with a better explination for the offering.
![shutterstock_1722342391-[Converted].jpg](https://static.wixstatic.com/media/4325c1_2d914bbfa8fb4035961c55cceba47d33~mv2.jpg/v1/crop/x_392,y_708,w_4183,h_3617/fill/w_861,h_740,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/shutterstock_1722342391-%5BConverted%5D.jpg)
Updated Working Prototype
Full screen working prototype
https://projects.invisionapp.com/share/D4XHDNBWSVX#/screens
5. Round Two Testing Results // Test
Round Two Tesing Results
In this round we revisited some of the insights and changes we gathered in round one. We then did 6 moderated tests via zoom. Five of the users were new users and one was a return user.
​
Once we had a chance to really dive in with our testers we were able to address some confusion and pain points. We also found some other areas which would enhance our user experience moving forward in Round 2.
​
You can review the full results here:
Top Findings
Problem
Solution
How do I set which day I want something to post? AKA: like Tues but Tues June 12th and Not 16th?
-
Add a calendar day option to show promo scheduler.
-
Add a save button to the right where it updates what promoyou have going on thus far.
How do I make each post custom
without paying for someone to do it.
-
Add a text field for each new promo they want to create. This would allow them to set the text they want for each one if they so choose.
Is there a Automated count down?
-
Set up a best practice automated standard option that works. Such as: One Month Out, Two Weeks Out, Like One Week Out, Day Before, Day Of...
Admin page needs to be reworked a bit.
Overall expand flexibility and preferences.
-
Show whether or not they are a member on Admin when you enter email.
Like if they are a BNS user already…
-
Make this form auto populate if it is a user on the platform or someone you have connected with in the past.
-
Once you enter the email you are going to send you can specify what preferences there are. Check out Google doc for an example.
-
Make “x” just say pending
-
Add a marker for “owner” so you know
who is the event creator.
Show finish screens
-
Overall show finish screens in the next
round of prototypes if possible.
-
Make my profile clickable in the side nav.
Make this on all dashboard screens
-
Make Chatbot/Help Icon clicky with pop-up window.
-
Tighten prototype overall and make additional spots clickable where users have been tripped up.