Bandz N’ Showz
Streamling the Show
Promotion Process
Musicians and Promoters Have Trouble Driving Fan Turnout to Shows...
When trying to log tour dates users (musicians, managers, etc…) have trouble keeping track of all the sites they need to post tour dates to and often have to redundantly
re-post information on many sites. We would like to explore ways to streamline the process by saving users time and frustration by developing a new platform.
This Section //
Sketch
What we tackled:
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Sitemap Sketch
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Red Routes
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User Flows
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Paper Sketches
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Guerrilla Testing
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Testing Results
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Our Wireframes
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Visualizing Our Wireflow
1. Sitemap Sketch // Sketch
Mapping
Our Platform
After we collected all our data we started to make a sitemap based on our user feedback on how to best stream line the process.
After a bunch of rough sketching
our site map ended up looking like this.
Our MVP:
Planning our Red Routes
Bandz N’ Showz is an expansive platform for seamless band promotion.
After some careful consideration, the two most critical functions we need to tackle
before we can address anything else would be:
2. Red Routes // Sketch
User On-Boarding
Can a user create an account, profile, link social accounts and login? Basically, the on-boarding process for new users.
Create a New Show
Can the user create a show, add other bands and bandmates to contribute to the show they created. From there can they use our platform to create a promotional campaign with our social aggregator to push out to their social planforms based on the schedule they set.
Diving Deeper:
User Flow Patters for our Red Routes
In this stage we wanted to layout all the potential options a user would have as they flow through
our two red routes and what would happen at each of these key points in the process.
1. User On-Boarding
2. Create New Show
3. User Flows // Sketch
Turing our flow
into sketches
Once we had our flow in order we took some time to create some rough sketches of our red routes.
Bringing
Our Vision
to Life
4. Paper Sketches // Sketch
The Stay at Home Adjustment
Since we were trapped in “Stay at Home” lockdown
we could not let that stop us!
We found the really rough sketches hard to work with over zoom and wanted our testers to be able to read things clearly so in this step we up'd out sketching game.
We created a low-fi prototype for remote user testing of our sketches from our red route wire flows. Here are the before and after of our low-fi mocks. Since they were just replacing sketches for guerllia testing they are not clickable at this stage.
Before
After
Guerrilla Testing Our Sketches
During COVID Times
5. Guerrilla Testing // Sketch
The Master Plan: I am going to do a series of user tests via zoom online screen share for our Bands n’ Showz platform. I recruited participants online by reaching out to members of the music community who I thought would be a good fit for our test, could proper manage a zoom call and were available during our testing timeframe. Once the participant was confirmed I set up a google hangout/zoom link to complete the test. (This was in a really early days of COVID so not everyone was a zoom expert yet!)
With this I am hoping to flag any pain points early on in the process so we can update the design accordingly.
Here are the two priorities I am looking to get insights into:
1. How would you sign up for an account with Bands N’ Showz if you are a new user? Walk me through the account set-up process.
2. You just locked in a date for a new gig and you are looking to list and promote it out to the masses through Bands N’ Showz. What steps would you take to do so?
Top Findings
6. Guerrilla Testing Results // Sketch
1. On-boarding: There needs to be a way to opt out, have a free option and/or to try before adding credit card information. Users felt like it was a lot up front where they were not invested in entering all information till they tried it out first. Users said if they had to put payment info in up front they would leave. They basically only want to make a username and password then be able to poke around from there on the user dashboard. Also, “The Let’s do it” page is redundant and unnecessary so we should take it out.
2. Show Promo Wiz Page: Our test users had the most confusion and issues with this page. Might reconsider how to design this to connect Press Copy with Press Wiz and Social Copy with Social Scheduler so they work together better as a team. The social scheduler needs more info in the prototype since testers were unclear what that was. Same goes for press. Also need to call out what things are plus up possibly and what are free.
3. Invite Others: Testers were confused about the “Invite others” button. Did it mean invite friends, Did it mean people who are not on social media? Did it mean other Admins? Need to
Additional Reccomendations
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Under bio and profile picture need to call out it is for the band/venue/ promoter and not your personal bio/profile pic.
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Drop down menus are not drop down they are auto populate. Change design to reflect so.
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Want an option to just type in band name not auto populating as plain text. Did not want to have to add a band that is not listed.
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Same as #2 and #3 for “venue”.
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Add Event Name option as well as
Tour Name. Two different things...
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Call out “add additional bands” button more prominently
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Logo goes to the homepage everywhere not just before you are logged in.
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Take out the star for new events since it was confusing to testers.
Is there another way to say new?
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Should there be a home dashboard button somewhere?
7. Our Wireframes // Sketch
Creating
Our First
Prototype
Our Wireframes
We used insights gathered in the last round of guerrilla users testing to enhance our design in the next round of prototyoe creation.
Our Wireflow
Once we worked any adjustments into our red routes based on insights during guerrilla testing we needed to connect the two routes together into a wireflow.
8. Visualizing Our Wireflow // Sketch
